Louddaaa: Beats, Hits & Ayra Starr

The Producer Perfecting Sound and Shaping Afrobeats Hits

When you think about the backbone of Afrobeats, the silent architects behind the biggest hits, Louddaaa is a name that echoes loudly in those halls. Born in Lagos and rooted in Ekiti State, this sound engineer-turned-producer has carved out a space in the Nigerian music scene, where talent meets hard work, and where dreams are molded into rhythms. On this episode of Afrobeats Intelligence, Louddaaa joined me to talk shop—and to try out the oraimo SpaceBuds for the first time. Spoiler: he was impressed, especially with the crisp low-end bass, a crucial feature for a man whose life revolves around perfecting sound.

Louddaaa's journey is one of persistence and passion. During his NYSC days, when most people were figuring out their next move, he was already deep into music engineering, navigating the rough seas of rejection that come with trying to break into the industry. “I was grinding, man,” Louddaaa recalls, the oraimo SpaceBuds nestled comfortably in his ears, delivering every beat of his story with pristine clarity. “Rejection after rejection, I just kept pushing. When I finally landed that job at Mavin Records, it felt like everything aligned. Like God was telling me, ‘This is where you’re meant to be.’”

At Mavin Records, Louddaaa’s talent found a home, and he found a mentor in Don Jazzy, the maestro himself. The sessions would often stretch into the night, with Louddaa staying back in the studio long after the artists had left, cooking up beats just for the fun of it. It was during one of these late-night sessions that Don Jazzy suggested he link up with a rising star—Ayra Starr. “That was a game-changer,” Louddaaa says, adjusting the oraimo SpaceBuds as he dives into the story. “We clicked instantly, and the music just flowed. ‘Away,’ ‘DITR,’ ‘Memories’—those tracks were magic, man. And that’s when I knew, producing was where I needed to be.”

Louddaaa's collaboration with Ayra Starr wasn’t just a stroke of luck; it was the beginning of something bigger. Contributing to three tracks on her debut EP and another five on her album 19 & Dangerous, Louddaaa solidified his place as a producer who could shape not just songs, but careers. He credits Don Jazzy for believing in him, for giving him the space to experiment and grow. “Don Jazzy’s trust—it means everything,” he says, the low-end bass of his words resonating like the very beats he’s known for crafting.

And what does a producer with such a finely tuned ear think about the oraimo SpaceBuds? “The bass is crisp, man,” Louddaaa says with a smile. “As a producer, that’s what you want. You need to feel the depth, the richness. These buds, they deliver.”

Louddaaa's story is one of faith—in himself, in his mentors, and in the music. It’s about the late nights, the rejections, the moments of doubt, and the eventual triumphs. Just like the oraimo SpaceBuds, Louddaaa’s sound is crisp, clear, and here to stay.