Afrobeats Intelligence
Afrobeats Intelligence
S3E16: Kiing Lu - How to Sell Great Records
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S3E16: Kiing Lu - How to Sell Great Records

In this powerhouse episode of Afrobeats Intelligence, Joey Akan sits down with Lucas Emeodi, better known as Kiing Lu—a cultural entrepreneur with a "militant mindset" forged through years of navigating Nigeria’s evolving music landscape. From his humble beginnings in Jos as a rapper and producer to becoming a pivotal A&R and founder of Speedplug Promotions, Kiing Lu shares the grit, resilience, and vision that have defined his career.

They dive deep into his discovery of TG Omori, his transformative work with Universal Music, and the creation of his own label, Captive Music. Kiing Lu unpacks the philosophy behind the "Militant Camp," a thriving community-driven movement blending hip-hop, Drille, and Afrobeats, designed to push creatives to pursue their dreams relentlessly.

With hard-earned lessons on industry relationships, brand building, and self-empowerment, this conversation is a masterclass for anyone striving to leave a mark on the music industry—and the culture at large.
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Season 3, Episode 16. Afrobeats Intelligence.

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Afrobeats Intelligence
Afrobeats Intelligence
Afrobeats Intelligence Podcast is a podcast spin-off of the popular music newsletter, Afrobeats Intelligence. It's focused on African music and the sprawling ecosystem that inspires and supports creativity from Lagos, Accra, Nairobi, Johannesburg, and more. Hosted by multi-award-winning music journalist Joey Akan, the podcast explores the intersection of art, humanity and processes that give birth to African sonic excellence. Expansive interviews, the most informed and diverse views, and a snapshot into the soul of an industry pushing for global success. We dig into the past, the present and the future, democratizing the core of African music.